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Metricool Reviews

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Overall Rating

4.5
2 Reviews
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About Metricool

Metricool is a comprehensive digital content management tool. It's a one-stop shop for social media and online ad management. It's used by more than 1.7 million professionals, agencies, and brands. The platform offers a range of features including social media analytics and reporting, content planning and publishing, an inbox for managing messages and comments, competitor benchmarking, and account management for teams. It also integrates with tools like Zapier and Canva.

Metricool offers a free account with basic features, and also provides several premium plans with additional functionalities. The premium plans include features like LinkedIn connection, Twitter analytics, downloadable reports in PDF and PPT format, multiple links-in-bio with SmartLinks, and access to analytics with unlimited historical data. The platform also offers team and client access, role management, post approval system, customizable templates for reports, and complete Twitter analytics in its higher-tier plans.

Metricool aims to simplify tasks, automate processes, and unify tools for efficient social media management. It's designed to help professionals increase their digital visibility and connect with their audience in a simple, time-efficient way. The platform also takes customer support seriously and offers personal assistance to users when needed.

In summary, Metricool is a versatile tool that caters to the needs of individuals, businesses, and companies of all sizes and budgets, helping them to have a prominent place in the digital world.

Metricool Pros & Cons

Pros & Cons of Metricool

Pros:

  • User-Friendly: Metricool is noted for its intuitive interface, making it easy to navigate and use.
  • Affordable Pricing: Offers a variety of pricing plans that cater to different business sizes and needs, including a free tier.
  • Real-Time Data Tracking: Provides real-time analytics, allowing users to monitor performance across various platforms instantly.
  • Centralized Dashboard: Users can manage multiple social media accounts from a single dashboard, streamlining the monitoring process.
  • Competitor Analysis: Enables tracking of competitors' activities, providing insights into their engagement and strategies.

Cons:

  • Limited Connectors: Fewer integration options compared to other social media management tools.
  • Historical Data Restrictions: Only retains 2 months of historical data, which may hinder long-term analysis.
  • Free Trial Limitations: The free version lacks features such as report generation, limiting its utility for comprehensive analysis.
  • No White-Label Options: Most pricing plans do not include white-label capabilities, which may be a drawback for agencies.
  • Campaign Suggestions Missing: Lacks automated suggestions for campaign creation, requiring more manual input from users.

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Metricool Customer Reviews (2)

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Skye Hughes
Skye Hughes
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Feb 7, 2023
Harrison Slater
Harrison Slater
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Feb 7, 2023

Metricool Customer’s Q&A

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Metricool Features and Benefits

Metricool is a comprehensive social media management tool with a range of features and benefits:

Key Features:

  • Social Media Analytics: Analyze digital content across various platforms like Instagram, Facebook, Twitter, Google Business Profile, LinkedIn, TikTok, Facebook Ads and Google Ads campaigns, YouTube, Twitch, etc.
  • Content Planning and Publishing: Easily plan social media and Google Business Profile publications.
  • Automated Reports: Create reports with all data automatically.
  • Real-Time Monitoring: Know what’s happening in real-time on your website or blog.
  • Competitor Analysis: Collect data about your social media competitors.
  • Hashtag Tracking: Track hashtags on Instagram and Twitter.
  • SmartLinks: Add multiple links to your Instagram account.
  • Inbox Management: Manage all your social media inboxes.
  • AI Text Generator: Get AI writing assistance.

Benefits:

  • Unified Dashboard: Manage all social media communications, posts, and content from one place.
  • Improved Content Strategy: The analytics and insights provided by Metricool can help improve your content strategy.
  • Time-Saving: The automation features save time and effort.
  • Competitive Advantage: The competitor analysis feature can give you a competitive edge.
  • Increased Engagement: The content planning and publishing feature can help increase engagement on your social media posts.

Metricool Pricing

Metricool Pricing Overview

Free Plan: Available at $0 per month, allowing basic management of one brand's social media accounts, planning up to 50 pieces of content monthly, and access to analytics with 3 months of historical data.

Starter Plan:

  • Price: From $18/month with annual payment or $22/month with monthly payment.
  • Features: Manage up to 5 brands, unlimited content scheduling, LinkedIn connection, and competitor analysis for 100 profiles.

Advanced Plan:

  • Price: From $39/month with annual payment or $49/month with monthly payment.
  • Features: Manage up to 15 brands, includes all Starter features plus team access, role management, and complete Twitter analytics.

Enterprise Plan:

  • Price: Starts at $159/month, tailored for larger needs.
  • Features: Custom number of brands and additional integrations.

Discounts are available for annual payments.

Payment Method

Payment Methods for Metricool

Accepted Payment Options: Metricool allows users to pay for subscriptions using credit cards or PayPal.

Billing Cycle: Payments are processed at the time of contracting the plan, with subsequent charges occurring on the same day of each following month.

Plan Pricing: Various plans are available, with pricing structured based on the number of brands managed and the features included.

For specific details regarding plan costs and features, refer to Metricool's official pricing page.

Metricool FAQs

FAQ

Metricool Return Policy?

Return Policy for Metricool

Withdrawal Period: Users have a 15 calendar days withdrawal period from the date of first contracting any Metricool Plan.

Exclusions: This right does not apply to automatic renewals of subscriptions.

Refund Process: Upon exercising the withdrawal right, Metricool will refund the amounts paid for the subscription promptly after receiving the withdrawal communication.

Contact Information: To withdraw, users must inform Metricool Software, S.L. via email or by completing a specified withdrawal form.

For further inquiries regarding specific terms or conditions, please refer directly to Metricool's official documentation.

FAQ

Metricool Alternatives

Here are the top 10 alternatives to Metricool:

  1. HootSuite: A leader in social media management, trusted by more than 18 million users. It allows scheduling posts, engaging in conversations, and tracking social performance.

  2. Loomly: An all-in-one social media management tool that offers scheduling, analytics, and engagement features. It is designed to help marketing teams create better content for Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

  3. SocialPilot: This tool offers scheduling, analytics, and engagement features. It helps automate social media posts and manage them more efficiently.

  4. Later: A platform that focuses on Instagram marketing. It allows users to visually plan and schedule their Instagram posts.

  5. Sprout Social: A comprehensive social media management tool that provides engagement, publishing, analytics, and team collaboration tools.

  6. Zoho Social: A social media management tool that helps businesses grow their presence on social media.

  7. Tailwind: A tool that specializes in Pinterest and Instagram marketing. It offers scheduling, analytics, and monitoring features.

  8. Agorapulse: A social community and moderation tool that helps businesses manage all their social network profiles.

  9. Buffer: A simpler and easier way to schedule posts, track the performance of content, and manage all accounts in one place.

  10. Hubspot CRM: A platform that offers marketing, sales, customer service, and CRM software. It helps businesses grow without compromise.

Remember, the best alternative depends on specific needs and goals. Each of these tools has its strengths and specialties. It's recommended to take advantage of free trials or demo versions to find the best fit.

FAQ

How To Open A Metricool Account?

To open an account on Metricool, follow these steps:

  1. Visit the Metricool homepage and click on 'Sign up here' or go directly to the sign-up page.
  2. Choose from two options to sign up: using a Facebook account or an email address and password.
  3. If using Facebook, it only takes one click to sign up if already logged in. If not logged in, log in without leaving the Metricool page.
  4. If using an email address and password, enter these details. An email will be sent to the provided address to finish registering and verify the email.
  5. Once inside Metricool, it's time to get to work. Remember, signing up provides a free account. To use all the Metricool functions, an upgrade is required.

To connect social media networks to Metricool:

  1. Click on the brand on the drop-down menu at the top right.
  2. In the tab that opens, click on 'Connections'.
  3. Here, connect the social media profiles to start working with them.

To add a new brand to Metricool, click on the drop-down menu at the top right, where the account name is, and click on 'Add a brand'. On the next screen, there's the option to connect each social network and website again. Now it's time to get to work with the new social networks just added!

FAQ

Which social media platforms are supported by Metricool?

Metricool is available on several social media platforms including Facebook, Instagram, LinkedIn, and more.
FAQ

Is Metricool free to use?

Yes, you can use Metricool for free with no time limit. The free package allows you to connect one brand, associate an account from each social network, plan your content, publish automatically, manage messages from your social networks, and enjoy other features.
FAQ

How can I subscribe to Metricool?

You can subscribe to Metricool by paying via credit card or through Paypal.
FAQ

Can I schedule and publish content on various social media platforms with Metricool?

Yes, you can program your content for Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn, your Google business listing, and YouTube in your calendar. Metricool will take care of publishing your content on the chosen day and time.
FAQ

About Metricool.com Payment Method?

Metricool offers various pricing plans, each with different features and benefits. The Freemium plan is available at no cost and provides access to basic features such as scheduling and auto-publishing social media content, analytical data for profiles and social media content, and competitor data.

The Starter plan allows management of 5 to 10 brands, with connections to all social networks for each brand. It includes LinkedIn connection, scheduling, analytics, and inbox management, competitor analysis of up to 100 accounts, customizable social media reports, multiple link-in-bio pages, and analytics with unlimited data history. The cost for this plan ranges from $18/month with an annual payment to $22/month with a monthly payment.

The Advanced plan includes all features of the Starter plan, plus team and client access, role management, post approval system, customizable templates for reports, complete Twitter analytics, and Zapier integration. The cost for this plan ranges from $45/month with an annual payment to $54/month with a monthly payment.

The Enterprise plan includes all features of the Advanced plan, plus white label. The cost for this plan ranges from $139/month with an annual payment to $172/month with a monthly payment.

Invoices are automatically generated once payment by card or PayPal has been made. They can be downloaded from the account settings. It can also be set up to automatically receive them in the email.

FAQ

About Metricool.com Prices and Cost?

Metricool offers several pricing plans to suit different needs:

  • Free Plan: This plan is free for life and includes management of all your brands' social media accounts (excluding LinkedIn and Twitter analytics), planning up to 50 pieces of content per month, analysis of 5 competitor profiles, creation of 1 link-in-bio through SmartLinks, access to analytics with 3 months of historical data, and management of 1 brand.

  • Starter Plan: This plan starts from $18/month with annual payment or $22/month with monthly payment. It includes all features of the Free plan plus LinkedIn connection, limited Twitter analytics, analysis of 100 competitor profiles, downloadable reports in PDF and PPT, multiple links-in-bio with SmartLinks, access to analytics with unlimited historical data, and management of up to 5 brands for $18/month with annual payment or $22 with monthly payment. Up to 10 brands can be managed for $31/month with annual payment or $38 with monthly payment.

  • Advanced Plan: This plan starts from $45/month with annual payment or $54/month with monthly payment. It includes all features of the Starter plan plus team and client access, role management, post approval system, customizable templates for reports, complete Twitter analytics, connection to Looker Studio, Zapier integration, and management of up to 15 brands for $45/month with annual payment or $54 with monthly payment. Up to 25 brands can be managed for $72/month with annual payment or $88 with monthly payment.

  • Enterprise Plan: This plan starts from $139/month with annual payment or $172/month with monthly payment. It includes all features of the Advanced plan plus white label and management of up to 50 brands for $139/month with annual payment or $172 with monthly payment.

Please note that the prices indicated do not include any applicable VAT. The corresponding VAT will be calculated before signing.

FAQ

About Metricool.com Popular Products and Services?

Metricool is a comprehensive tool for social media management. It's often referred to as the digital Swiss Army Knife for social media managers. The platform is used by more than 1.7 million professionals, agencies, and brands for their social media and online ad management needs.

The key features of Metricool include:

  • Schedule posts: This feature allows users to plan their social media content in advance.
  • Analyze data: Users can measure the performance of their social media posts and online advertising campaigns.
  • Competitor analysis: This feature enables users to understand what works for their competitors and their weaknesses.
  • Create visual reports: Users can generate detailed reports about their social media performance in just a few minutes.
  • Reply to comments: This feature allows users to engage with their audience from one place.
  • Link strategic content: Users can use SmartLinks to drive more traffic to their content.

Metricool is designed to be used daily as a means for scheduling, analyzing, and measuring social media work. It is available from PC or mobile device. It simplifies tasks, automates processes, and unifies tools, making it a one-stop solution for all social media tasks. It is also noted for its strong customer support. Users can cancel or change their subscription plan at any time.

In summary, Metricool provides a comprehensive suite of tools for managing, analyzing, and optimizing social media and online advertising efforts. It is a popular choice among professionals, agencies, and brands looking to increase their digital visibility.

FAQ

How can I cancel my Metricool subscription?

To cancel a Metricool subscription, the following options are available:

  1. Reach out to Metricool via Justuseapp.
  2. Visit the Metricool website directly.
  3. Contact Metricool Support/ Customer Service via email.

Please note that it's always a good idea to check the terms and conditions of your subscription as some subscriptions may have non-refundable clauses. If you need further assistance, consider reaching out to Metricool's customer service for more detailed instructions.

FAQ

How does Metricool compare to other social media management tools?

Metricool is a feature-rich social media management tool that is comparable to other leading tools such as Hootsuite, Later, Buffer, Loomly, and Planoly. It offers functionalities like scheduling and auto-publishing content across multiple social media platforms, benchmarking content performance, managing social media messages and comments, and a native AI-text generator tool.

One of the key comparisons is with Hootsuite, which is an extremely powerful tool with similar features. Hootsuite stands out with its ability to enable social listening, seeing what customers are saying about your brand, and the ability to connect over 200 apps and integrations. However, Hootsuite discontinued their free plan as of March 31, 2023.

On the other hand, Metricool offers a completely free plan, which users can enjoy for life. Users can schedule up to 50 pieces of content per month across eight different social media platforms, view analytics of their content and website, manage social media messages and comments, and analyze up to 5 competitors. The Professional plan starts at $99/month and allows 1 user to manage up to 10 social media profiles. This plan is aimed at small business owners, freelancers, and creators who want to better manage their socials.

In conclusion, the choice between Metricool and other social media management tools depends on your goals, budget, and personal preferences. Each tool has its own strengths and weaknesses, and it's important to choose the one that best fits your needs.

FAQ

What are the pricing plans for Metricool?

Metricool offers several pricing plans:

  • Free Plan: This plan is free for life and includes management of all your brands' social media accounts (excluding LinkedIn and Twitter analytics), planning up to 50 pieces of content per month, analysis of 5 competitor profiles, creation of 1 link-in-bio through SmartLinks, access to analytics with 3 months of historical data, and management of 1 brand.

  • Starter Plan: This plan starts from $18/month with annual payment or $22/month with monthly payment. It includes management of all your brands' social media accounts, planning up to 2,000 pieces of content per month, LinkedIn connection, limited Twitter analytics, analysis of 100 competitor profiles, downloadable reports in PDF and PPT, multiple links-in-bio with SmartLinks, access to analytics with unlimited historical data, and management of up to 5 brands.

  • Advanced Plan: This plan starts from $45/month with annual payment or $54/month with monthly payment. It includes all features of the Starter plan, plus team and client access, role management, post approval system, customizable templates for reports, complete Twitter analytics, connection to Looker Studio, Zapier integration, and management of up to 15 brands.

  • Enterprise Plan: This plan starts from $139/month with annual payment or $172/month with monthly payment. It includes all features of the Advanced plan, plus white label, and management of up to 50 brands.

Please note that the prices indicated do not include any applicable VAT. The corresponding VAT will be calculated before signing. The exact pricing may vary depending on the number of brands you need to manage. For managing more than 50 brands, you may need to contact Metricool directly.

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